Pursuant to EU Regulation 679/2016 General Data Protection Regulation


GES.MO SRL, Registered office Via Giovanni Giolitti 389, 00185 Roma P.I 13638461007 collects and processes your personal data, pursuant to EU Regulation 679/2016 General Data Protection Regulation (the “Regulation”)

The data that you provided with upon reservation (name and surname, address, contact details, copy of driving licence, methods of payment and related data, tax data for invoicing), plus data relating to your rental and related services requested by you (eg. dates and locations of collection/delivery vehicle, type, license plate and conditions of the vehicle, services required) are required in order to: manage your reservation and fulfill the rental contract with you concluded, including related services (eg. customer support and any extra services you request as well as exercise the relevant rights (eg. handling of contraventions or claims and assigning their responsibilities); comply with legal obligations, comply with and any further charges in the event of fines, regulations and Community legislation relating to the contract concluded with you and the services provided (e.g. tax, accounting, insurance, counter-terrorism); to protect the company’s assets (fleet of vehicles) and the safety of drivers in the event of accidents through the use of a vehicle location device where installed as a geolocation device, to locate and recover the rented vehicle and to reconstruct the dynamics in case of accident (e.g. accident); as well as to request emergency medical or mechanical assistance.

Update yourself by sending promotional material, also customized (e.g. newsletters, e-mail, sms, traditional mail, calls via operator, instant messaging, posts, messages or communications of initiatives on social networks, etc.), services, offers and initiatives (e.g. competitions) of GES.MO SRL or let you participate in market surveys (to better know your preferences and to improve our offer).

The provision of data is mandatory for all that is required by legal and contractual obligations and therefore any refusal to provide them in whole or in part may rise to the impossibility of providing the services requested.  The company processes the optional data of users on the basis of consent, that is through the explicit approval of this privacy policy and in relation to the methods and purposes described below

The requested data (e.g. first name, last name, contact details, address, licence number) are required to manage your booking and the related rental and to fulfil the relevant obligations (e.g. tax, accounting, insurance).  Where you provide personal data of third parties (e.g. additional drivers), you must ensure that such third parties are informed and have consented (where necessary) to the use of the data as described in this statement.

Your data will be processed with and without the aid of electronic tools (including the vehicle tracking device). We point out that all our activities of analysis of your data and preferences will not take place with exclusively automated methods, but they will always involve the intervention and evaluation of our representatives

The data relating to the rental will be processed for the time necessary for the management of your rental and related services, as well as subsequently in compliance with the relevant legal obligations (e.g. tax and accounting), after which the data will be deleted or made anonymous.  The data collected through the vehicle tracking device installed on the vehicle will be processed only for the time necessary to manage the accident occurred and the recovery of the vehicle and to protect the rights of GES.MO SRL at the competent offices; after which they will be deleted or made anonymous. The details of your rentals will be stored for a maximum of 12 months, for the purpose of analyzing your preferences and rental habits, or 24 months to contact you with promotional initiatives, after which they will be deleted or anonymized.

Your data will not be disclosed and will be known (within the respective scope) by the people authorized to process the rental stations and the competent Directorate GES.MO SRL and may be communicated to public institutions, insurance, law enforcement, public authorities, (e.g. in the case of contraventions, claims or fraud). The data will also be processed, as external managers, by companies that provide useful services for the management of rentals and related services or that perform on our behalf marketing activities, such as companies that: (i) manage rental stations (e.g. franchisees); (ii) analyse your data; (iii) process, manage and send newsletters and promotional material; (iv) organize and manage market research; (v) manage the sales network GES.MO SRL; (vi) take care of the technical management and maintenance of the IT systems of GES.MO SRL; (vii) manage the vehicle tracking device system installed on our fleet of vehicles.

A complete list of external managers can be obtained through [email protected].

By communication to be sent to the e-mail address [email protected], or by writing to our office, you can at any time exercise the rights referred to articles 15 to 22 of the Regulation, including:

obtain confirmation as to whether or not personal data concerning you are being processed;

– obtain access to your personal data and to the information indicated in art. 15 of the Regulation;

– obtain the rectification of inaccurate personal data concerning you without undue delay or the integration of incomplete personal data;
– obtain the deletion of your personal data without undue delay;

– obtain the limitation of the processing of your personal data;
– be informed of any rectification or cancellation or restriction of processing carried out in relation to your personal data;

– receive your personal data in a structured, commonly used and machine-readable format;
– to object at any time, for reasons relating to your particular situation, to the processing of your personal data.

In particular, your right to revoke, at any time, any consent to the processing provided and to object to the processing of your data carried out, in particular for marketing purposes or analysis of your preferences, remains reserved.  If you wish, you can also revoke your consent only to receive communications via electronic means (e.g. e-mail, sms, instant messaging), continuing to receive commercial communications only by paper mail or telephone contact with the operator, where applicable. In addition, relating to art. 21 of the Regulation, you will have the right to object at any time, for reasons related to your particular situation, to the processing of personal data concerning you carried out for the pursuit of the legitimate interest of the Data Controller pursuant to art. 6, paragraph 1, lett. f of the Regulation.

If you believe that the processing of your personal data violates the provisions of the Regulation, you can always lodge a complaint with the Guarantor Authority for the protection of personal data (, or with the Guarantor Authority of the country where you usually reside, or the place where the alleged infringement occurred.

The Data Protection Officer designated by GES.MO SRL can be contacted at [email protected].